About us

We provide an end-to-end import service to help you import from China the easy way

Who are we

We are a small team of home appliances sourcing specialists with our main office based in Shumen, Bulgaria. We have been in the domestic appliances business since 1991 when our founder started a small family-run store for TVs, VCRs and radios. A few years later we started selling internationally. In 2000 we started managing imports from China for products under our own brands aimed at the Eastern European market. To serve our growing markets we opened two more offices – in Poland and Romania.

In our 28 years experience we have learnt a lot about the products and about working with international customers and suppliers. We now work with leading European wholesalers, distributors, retailers and brands to help them manage home appliances imports more efficiently, improve product quality and reduce import risks. To do this we have built a large database with trusted factories, suppliers and logistics partners which helps us connect our customers to reliable and trusted sources. Our ultimate aim is to make importing fast, easy and risk-free.


Our vision is to build a bridge between Europe and Asia. We want to make importing home appliances as easy and accessible as ordering food online.


We want to be your right hand in the production and distribution of home appliances. For us this means to always act in your best interest while offering a reliable end-to-end import management service. We offer a wide range of services – from finding reliable manufacturers and quality management, through logistics and after-sales servicing.

Meet the team

Vladimir Hristov

Director of Business Development


Mariya Stoyanova

Head of Supplier Management


Desislava Dimitrova

Account Manager Europe


Alexandra Dragne

Account Manager Romania


Ivailo Ivanov

Account Manager Bulgaria


Svetla Ptaszyńska

Account Manager Poland


Have more questions?

We are here to provide more information, answer any questions you may have or talk about a specific quote.